The most exclusive resort in Austria has a long relationship with Schneeberg tradition. Inside the Lech-Zürs experience.
# Lech-Zürs: Where European Royalty Skis (and Uses Schneeberg)
In the Austrian Alps, where the legendary Arlberg ski region hosts some of the world's most discerning skiers, two villages stand apart: Lech and Zürs. Here, European aristocracy rubs shoulders with captains of industry, and traditions run deep — including the Schneeberg ritual.
The Arlberg Legacy
The Arlberg region is where modern skiing technique was developed. In the 1920s and 30s, ski instruction methods pioneered here spread across the world. Today, the area encompasses St. Anton, Lech, Zürs, Stuben, and several other villages connected by over 300 kilometers of pistes.
Why Lech-Zürs is Special
The Exclusivity:
These aren't pretentious resorts — they're genuinely exclusive. The Dutch royal family has vacationed here for decades. Old European money built chalets here generations ago.
The Snow:
The Arlberg receives more snow than almost anywhere in the Alps. Deep powder days are common, and the ski patrol maintains it beautifully.
The Authenticity:
Despite the wealth, Lech-Zürs maintains Austrian village character. Traditional architecture, local restaurants, genuine warmth from residents.
The Schneeberg Connection
In Lech-Zürs, Schneeberg is practically a heritage product. Families that have been skiing here for generations know the ritual well.
The Old Money Tradition
The European aristocrats who've been coming to Lech for 50+ years grew up with Schneeberg. It's passed down like other family traditions.
The Austrian Soul
This is deep Austria. The traditions here aren't imported — they're native. And Schneeberg is one of them.
The Social Ritual
In exclusive settings like the Hotel Post Lech or the legendary Rüfiplatz hut, Schneeberg often appears during post-ski gatherings. It's a way to signal belonging to the tradition.
The Experience
The Villages
**Lech:** The larger, slightly more accessible village. Beautiful church, excellent shops, legendary hotels.
**Zürs:** Smaller, more exclusive, ski-in/ski-out. The vibe is quieter but incredibly refined.
**Oberlech:** Car-free village accessible only by cable car. Ultimate tranquility.
The Skiing
The Dining
The Atmosphere
Lech-Zürs is unhurried and refined:
The Schneeberg ritual here is equally refined — discreet, appreciated, part of the rhythm.
Planning Your Visit
When to Go:
Where to Stay:
Budget:
This is expensive. Really expensive. But the quality is commensurate.
Bringing the Tradition Home
You don't need a trust fund to appreciate what Lech-Zürs represents:
Schneeberg fits perfectly into this philosophy — simple, traditional, genuine.
[Start your collection](/shop) and add a touch of Arlberg refinement to your next ski day.
*Tradition isn't about where you are — it's about how you approach the mountain.*
