The world's most dangerous ski race meets one of Europe's most beloved traditions. Discover the Kitzbühel experience.
# Kitzbühel & The Hahnenkamm: Where Elite Skiing Meets Schneeberg Tradition
Every January, the world's best ski racers hurtle down the Streif at speeds exceeding 140 km/h. The Hahnenkamm race in Kitzbühel is not just a sporting event — it's the social highlight of the ski season. And in the packed bars and legendary parties that follow, Schneeberg is everywhere.
The Most Prestigious Week in Skiing
The Hahnenkamm race week transforms Kitzbühel from a charming Tyrolean town into the center of the ski universe:
The Schneeberg Connection
In Kitzbühel, Schneeberg isn't just accepted — it's expected. The town has deep roots in Austrian tradition, and herbal snuff has been part of that tradition for generations.
At the Londoner
The famous Londoner pub is ground zero for post-race celebrations. When the racers arrive (they often party here after their runs), you'll see Schneeberg tins emerge. It's how the racing community celebrates.
At the Stanglwirt
This legendary hotel hosts some of the most exclusive Hahnenkamm parties. Old-money Europeans who've been coming for decades know the Schneeberg ritual well.
At the Finish Area
Among the hardcore fans who camp out overnight for the best viewing spots, Schneeberg circulates freely. It's part of the communal experience.
Why Kitzbühel is Special
The Medieval Town
Unlike purpose-built ski resorts, Kitzbühel is a 700-year-old town. Cobblestone streets, historic churches, and traditional architecture create an atmosphere you can't find anywhere else.
The Racing Culture
This isn't just a ski area — it's the home of the most demanding race in the world. That intensity infuses everything, including the party scene.
The Austrian Soul
Kitzbühel is unapologetically Austrian. The traditions here aren't performed for tourists; they're genuine. That includes Schneeberg.
Your Kitzbühel Schneeberg Itinerary
Day 1: Arrive & Acclimate
Check in, explore the town, and stop by Café Praxmair for legendary pastries. Evening at the Londoner to warm up.
Day 2: Race Day
Get to the finish area early. Schneeberg is your companion through hours of waiting, cheering, and celebrating.
Day 3: Ski the Streif
Yes, regular mortals can ski the famous race course (it's marked and groomed). Use Schneeberg at the top for courage — you'll need it.
Day 4: Recovery
Leisurely skiing on the gentler runs, followed by a traditional Austrian dinner. Wind down the trip properly.
The Legend of the Streif
The Hahnenkamm downhill is the most feared race in skiing:
Standing at the finish area as racers blast across the line is an experience that transcends sports. And somehow, a pinch of Schneeberg makes it even more vivid.
Bringing Kitzbühel Home
Most of us can't make it to Hahnenkamm week every year. But you can bring a piece of that tradition to your own ski adventures.
Next time you're at the top of a challenging run, pop open your Schneeberg tin, take a pinch, and channel your inner Hahnenkamm racer.
The mountain doesn't know you're not in Austria.
[Get your Schneeberg supply](/shop) and start your own tradition.
